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ad infinitum

Ad infinitum means repeated without variation forever. It is rarely used as a compliment; usually, quite the opposite.

For example, if someone said, “he cited his credentials ad infinitum,” the speaker was probably longing for the opportunity to escape beyond earshot of the person he or she was talking about. And the subject of the sentence was probably a conceited blowhard.

By the way, most people do not consider conceited blowhard to be a welcome personality trait, particularly not in other people. I get the impression that some conceited blowhards were not aware of that. Or, equally likely, they don’t care.

Now that the term ad infinitum is salient in your brain, are you thinking that it would be an appropriate term to use when describing how the entries in this project seem to go on and on and on and on and on and on, well, ad infinitum? Yes? Well I disagree with you because, shut up.

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