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I’d never heard the term admass before. And my spell checker says it isn’t a word at all. That may just be because it’s a British term and I have my spell checker set to check this document for American English spellings.

According to The New Penguin English Dictionary (1986), an admass is a society  that is driven to consume material goods through mass-media advertising.

Huh? There’s a word for that? I thought that was just called normal. Serves me right for being a North American.

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